Student Researcher: Wanicha Attawiboonwong
Brands Origin and Brands Equity in Electronic Goods Survey
This questionnaire is being carried out to assist the research of my postgraduate dissertation. The information you provide will be kept strictly confidential and will be used only for research purpose. Thank you for taking the time to complete this questionnaire, which should only take a few minutes to fill in.
Part1: Perception toward Countries
1. Please indicate if you ever heard of the following countries?
Please note that answering 'No' for both countries invalidates any remaining questions on this questionnaire.
2. Indicate how you heard about this
countries. You may select multiple items.
3. Listed below are statements about Japan’s perception. Please check one box for each statement to indicate the extent to which you agree or disagree with each statement.
4. Listed below are statements about Korea’s perception. Please check one box for each statement to indicate the extent to which you agree or disagree with each statement.
Part 2: Consumer-based brand equity
5. Please indicate if you have ever used products from the following countries?
If yes please tick the brands that you have used.
If yes please tick the brands that you have used.
6. Please rate how familiar you are with the following brands.
For question 7-10 please check one box for each statement to indicate the extent to which you agree or disagree with each statement.
7. Brands awareness
8. Perceived Quality
9. Brand Association
10. Brand Loyalty
Part 3: Personal Information
11. Please indicate if you have ever used products from the following countries?
12. Please indicate your education qualification.
13. What is your ocupation?
14. Please indicate your income level (Thai baht per month).
